Sunday, April 26, 2009

Sprite (soft drink)

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Please help improve this article or section by expanding it. Further information might be found on the talk page. (March 2009)
Sprite
Type
Lemon-lime
Manufacturer
The Coca-Cola Company
Country of origin
Germany
Introduced
1929 (as Lithiated Lemon)1961 (as Sprite)
Color
Clear
Related products
Coca-Cola
Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced to the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and blue label.
Contents
1 History
2 Marketing
3 Variations
4 See also
5 References
6 External links
//
History
Sprite was introduced in the United States in 1961 to compete against 7-Up. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the competitor with the Coca-Cola product. In large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1978.[citation needed]
Sprite was introduced in Norway in 1998.
Marketing
Over the years, Sprite advertising has used the portmanteau word "lymon," combining the words "lemon" and "lime," to describe the flavor of the drink.
Sprite's slogans in the 60s and 70s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!"
A melon ball is referenced in the Freezepop song "secret Bonus Song" that appears at the end of their "Fashion Impression Function" EP. The song is otherwise known as "Sprite" or "Melonball Bounce" and was originally composed by Raymond Scott for a Sprite radio commercial around 1963, that references the "ice-tart taste" of Sprite.
Sprite started its most memorable campaign in the early 1980s with the word "Great Lymon Taste makes it Sprite" which remained on the logo for many years. However, this was never the actual Sprite slogan and was advertised by Jim Varney as Ernest P. Worrell.
By the 1980's Sprite began to have a big following among teenagers, So in 1987 marketing ads for the product were changed to cater to that demographic. "I Like the Sprite in You" was their first long running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994.
In 1994 Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word "Sprite" had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the logo. This was the official U.S. logo until 2006.
During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and Obey your thirst."
Toward the late 90s most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst."
In 1998, one infamous commercial poked fun at products with cartoon mascots. In the commercial, a mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are thrilled, saying that it's their favorite. Then the product's mascot, a sun character with blue eyes, a red bow tie, and a high-pitched Mickey Mouse-like voice, pops out saying that "there's a delicious ray of sunshine in every drop." The mother and her kids scream in horror and run while the sun character chases them around the house asking why they're running from him. After the mom trips and tells her kids to keep running, the viewer is left to wonder what will happen to her. Finally, the commercial's message is given: "Trust your gut, not some cartoon character."[1]
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.[2][3]
Also in the 1990s, Sprite launched the short-lived but memorable "Jooky" ad campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is...(and so on)

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